UX / Product Designer
Expedia: Reviews
Designs for review collection form and review playback on Expedia.com.
User Stories
- As a current traveler, I want to let the supplier know about any issues so they can address them as soon as possible.
- As a past traveler, I want to let the supplier know about my trip experience so they can better service future travelers.
- As a potential traveler, I want insight from prior travelers so I can be confident in my purchases.
Achieved Goals
- Closed the customer/supplier feedback loop.
- Designed a platform that can be scaled across products (hotels, activities, etc).
- Playback of reviews individually and as an aggregate to improve social proofing.
- Increased engagement and completion rate for review collection forms.
Role
- Interaction + visual design.
- Collaborated with content strategists on competitive research and content audits.
- Assisted research with prototyping and lab studies.
In-trip Review Form
Post-trip Review Form
Review Playback
Prototype
Prototype demonstrating interaction and animation. Built in Principle.
Explorations
Design explorations, breakdowns, and competitive audits.
